Creating an Age-friendly Destination: Tips for Travel Industry Professionals

An age-friendly destination is a place that caters to the needs and preferences of older travelers. This includes accessibility, safety, comfort, and amenities that are tailored to the specific needs of seniors.

Older travelers represent a growing demographic in the travel industry. Creating age-friendly destinations not only makes good business sense but also serves as a way to promote inclusivity and diversity in the tourism industry.

Some tips for creating an age-friendly destination include: providing accessible transportation and accommodation options, offering senior-friendly activities and excursions, ensuring safety and security measures are in place, and providing information and resources that cater to the needs of older travelers.

Travel industry professionals can get feedback from older travelers by conducting surveys, focus groups, or interviews with seniors who have traveled to their destinations. They can also use online reviews and feedback from senior travelers to identify areas for improvement.

Some examples of age-friendly destinations include: Barcelona, Spain; Malta; Reykjavik, Iceland; and Copenhagen, Denmark. These destinations have implemented various measures to cater to the needs of older travelers, such as accessible public transportation, senior-friendly activities, and age-friendly accommodation options.